Lucie | Vintage Floral Maxi Dress - Light, Flattering & Effortlessly E – Rovelle London
Cart
Your cart is currently empty.
Spring Sale — Up to 70% OFF
ONLY TODAY FREE SHIPPING ON ALL ORDERS
Our Biggest Sale - Ends Tonight
Lucie | Vintage Floral Maxi Dress - Light, Flattering & Effortlessly Elegant
Lucie | Vintage Floral Maxi Dress - Light, Flattering & Effortlessly Elegant
Lucie | Vintage Floral Maxi Dress - Light, Flattering & Effortlessly Elegant
Lucie | Vintage Floral Maxi Dress - Light, Flattering & Effortlessly Elegant
5 stars
4.8 / 5 based on 2434+ reviews

Lucie | Vintage Floral Maxi Dress - Light, Flattering & Effortlessly Elegant

Regular price £129.95 Sale price£69.95 Save 46%
/
Tax included.

Free Shipping
Free Shipping With Royal Mail
30 Day Money Back Guarantee
Secure Payment
100% Secure Payment Options
Colour
Size
  • Only a few left in stock
SPRING SALE: Due to the high order volume, our stock is very limited... If you are still able to press the 'Add to Cart' button, there's still some stock left!
Order today, shipped within 24 hours

Finally — a dress that feels light, feminine and effortlessly flattering.

  • A flowy silhouette that skims the tummy & hips — never clings.
  • A soft, breathable fabric perfect for warm days.
  • A timeless floral print that makes you feel confident the moment you put it on.

Made for real women who want style and comfort — without the fuss.

Flattering. Airy. Effortless.

✔ Flowy silhouette — smooths tummy & hips
✔ Lightweight, breathable fabric — perfect for sunny days
✔ Feminine floral print — elegant, timeless, never “too much”
✔ Machine washable — wrinkle-friendly, easy-care
✔ S-5XL — designed for movement & confidence
✔ Wear it casual or polished — sandals, flats, denim jacket

⭐⭐⭐⭐⭐ Top Rated

“The Lucie Dress is my new go-to. It’s light, flattering, and easy to wear. I’ve worn it to the markets, lunch with friends, and even on a road trip. It flows beautifully and makes me feel effortlessly put-together.” — Helen A.,

Add to Bag — Feel Beautiful from the First Wear

✔ Free Delivery
✔ 30-Day Money-Back Guarantee

That ‘Exhale’ Feeling

Slip it on…
and instantly feel the lightness, the flow, the confidence.

That’s The Lucie Dress.

  • It moves with you.
  • It softens your shape.
  • It gives that quiet “I look lovely today” confidence — without effort.

Your Dream Outcome

Comfort you don’t have to think about
No clinging. No tightness. No adjusting.
Effortlessly feminine
The floral print and soft drape give an instantly polished look.
Cool & breathable
Perfect for warm mornings, sunny lunches and long weekends away.
Fits your body now
Not a model’s body — your real, lived-in shape, beautifully flattered.
Real compliments
“You look beautiful!”
…the kind that feels authentic and uplifting.

🎁 Today Only Bonus

✨ FREE Delivery
✨ 30-Day Money-Back Guarantee
(Ends tonight or while stock lasts.)

⚠️ Low Stock Alert

Back in stock — but selling quickly.
Popular sizes  M–2XL) are nearly gone.

If your size is available — don’t wait.

Why You’ll Love The Lucie Dress

✔ Flowy, feminine silhouette — never clingy
✔ Lightweight comfort — ideal for warm weather
✔ So easy to style — sandals, flats, or layer with a jacket
✔ Wrinkle-friendly — perfect for travel
✔ Always looks polished with zero effort
✔ Your new “feel-good every time” dress

It doesn’t just look flattering —
it feels like freedom and confidence in every step.

Before

• “Dresses cling to my tummy.”
• “Most prints feel too loud or too young.”
• “I want something cool & breathable.”
• “Nothing feels flattering AND comfortable.”
• “I’m tired of dresses that don’t suit my body anymore.”

After (with The Lucie Dress)

• “It floats beautifully — no cling at all.”
• “The floral print feels elegant and age-appropriate.”
• “I stay cool and comfortable all day.”
• “I feel confident with zero effort.”
• “It’s become my absolute go-to.”

The shift is instant — you’ll feel the difference from the first wear.

Made for Warm Days

The Lucie fabric was chosen for:

✔ Breathability
✔ Lightweight movement
✔ Soft, airy comfort
✔ Easy layering
✔ Minimal creasing

Perfect for markets, lunches, errands, beaches, travel, holidays and everyday elegance.

Features & Details

Style: Flowy floral midi-maxi dress
Fabric: Lightweight breathable poly-blend
Fit: Relaxed & flattering (S–5XL)
Length: Mid-calf to ankle depending on height
Care: Machine washable • no ironing needed
Neckline: Soft, feminine silhouette
Feel: Light, airy, cool

Loved by 115,000+ Women

⭐⭐⭐⭐⭐ “Light and so flattering.” Robyn, 63
⭐⭐⭐⭐⭐ “Perfect for warm days.” Janette, 57
⭐⭐⭐⭐⭐ “Feels feminine and beautiful.” Lisa, 54

❓ FAQ

True to size?
Yes — choose your usual size.
Breathable?
Yes — perfect for warm weather.
Wrinkle-prone?
No — wrinkle-friendly and travel-ready.
Ironing required?
None — wash, hang, wear.

Ready to Move with Grace & Feel Beautiful Again?

👉 Tap “Add to Bag” — popular sizes are nearly gone.

🎁 FREE Delivery + 30-Day Money-Back Guarantee

At Rovelle London, customer satisfaction comes first. That's why we keep you constantly updated on your order and always offer

Your satisfaction is our priority. That's why we offer a generous 30-day return policy. Take your time, try it at home, and if it's not exactly what you hoped for, you can easily return it within 30 days.

Your security comes first. That's why we process all orders through Shopify Payments and trusted credit card providers, ensuring every transaction is smooth, reliable, and fully protected.

BUILT WITH LOVE. WORN WITH JOY.

Sophie didn't start Rovelle London to follow trends.

She started it because she believes every woman deserves to open her wardrobe and smile. To find pieces that feel like her — that fit beautifully, move gracefully, and make her feel confident walking into any room.

For over two decades, that belief hasn't changed. Neither has the care she puts into every single piece.

Now in her fifties, Sophie is still here — still handpicking every style, still thinking about the woman who will wear it, still showing up with the same love she started with.

This Anniversary Sale is her way of sharing that love with you.

Because fashion should feel personal. And shopping should feel good.

What our costumers say

<h2>What our costumers say</h2>

Lovely coat and fits nicely. The colour was slightly lighter than in the photos but still beautiful.

Jennifer B.2 weeks ago

<h2>What our costumers say</h2>

I wore this to my daughter's birthday lunch and felt so confident. Everyone commented on how elegant it looked.

Mary K. 3 weeks ago

<h2>What our costumers say</h2>

I wore my new coat to lunch with friends and they all asked where it was from. It makes me feel confident and stylish.

Margaret C. 1 hour ago

<h2>What our costumers say</h2>

The cardigan is soft, cosy and looks much more expensive than it is. Delivery took about a week but that was fine.

Janet H. 5 days ago

<h2>What our costumers say</h2>

Absolutely love this piece. The quality is better than expected and it fits perfectly. Will definitely be ordering again.

Claire M. 3 days ago

<h2>What our costumers say</h2>

The blouse is beautiful and fits well though I wish it came in more colours. Still one of my favourite buys this season.

Sofia U. 2 days ago

<h2>What our costumers say</h2>

Wore this to a family dinner and received so many compliments. Feels elegant without being overdressed. A real wardrobe staple.

Amanda K. 4 days ago

<h2>What our costumers say</h2>

The fit is flattering and the fabric is gorgeous. Exactly what I was looking for. Fast shipping too!

Louise P. 2 weeks ago

Frequently Asked Questions

Yes, you can track your order. Once your order has been shipped, you will receive a tracking number via email.

If you need to return or exchange an item, please contact our customer support team. They will guide you through our easy and hassle-free return process.

Absolutely. We pride ourselves on offering only high-quality pieces. Each item is carefully selected and reviewed by our team.

To find the right size, refer to our size guide available on each product page. The guide includes detailed measurements and tips to help you choose the best fit.

Yes, your payments are fully secure. We process all orders through Shopify Payments and trusted credit card providers.

Free Shipping

At Daniel & Claire Toronto, all orders are shipped free of charge.

30-Day Return Policy

Not satisfied with your purchase? Return it within 30 days.

feature-item-3
24/7 Customer Service

We're here for you around the clock. Contact us anytime.